A Bit of History_ WEB 2.0

Without huge fanfare, the term Web 2.0 made its debut shortly after the dotcom crash of 2001. People were searching for an answer to the question of where the Web would go after its overheated rise in the late ’90s, and subsequent return to earth. While some people wrote off the Internet as having much less impact than was predicted, the first signs of a new era were appearing. Instead of people just connecting with companies offering products, they began to connect with each other.
Communities of interest began to form where people from around the world with specific areas of commonality could find each other and share information, ideas, opinions, and files. Then savvy, young entrepreneurs began to build tools that let us share content and opinions in various formats—for free. Whereas Web 1.0 is all about e-commerce, Web 2.0 is about connection. So much so, that the term Web 2.0 gave way to a more specific moniker: social technologies.

Real-Time Facebook 'Likes' Shown on Clothing Racks

http://infosthetics.com/archives/2012/05/ca_fashion_like_real-time_facebook_likes_shown_on_clothing_racks.html

The Brazilian arm of international fashion retailer C&A has launched a custom-made clothes rack[facebook.com] that shows in real-time how many Facebook "Likes" a particular clothing item received on Facebook. Accordingly, customers present in the physical store can better estimate how popular a specific clothing item is perceived by the masses through the smart use of social media crowdsourcing.

In practice, the project blends the border between the virtual and the physical by counting the "Likes" on small digital displays that are integrated in the clothing hangers. Now one should only avoid to indadvertedly swap the fashion pieces around, of course.

Via @vizify and The Verge.

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